You will prepare and submit a term paper on Commercial Analysis and Planning for Southwest Airlines. Your paper should be a minimum of 2750 words in length. The organization has created an enhanced reputation in the US aviation market. In addition, this organization is committed to offering quality services to its customers to improve its overall performance and to ensure the long-term survival of its business (1CAPA Centre for Aviation, 2015. 2CAPA Centre for Aviation, 2015). It also places increased importance on creating and providing its employees with an ideal work environment, in which they can deliver their dedicated efforts towards the accomplishment of the broad organization along with their personal goals. The organization over the last four decades has further been able to foster continuous innovation and creativity with the objective of catering to the changing needs and preferences of its customers in the most proficient manner (Vidović, & et. al., 2013).

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