Hi, I am looking for someone to write an article on the view that the masses display Paper must be at least 2500 words. Please, no plagiarized work! MacDonald’s thought further reveals the reasons as to why mass culture is widely accepted. The theory of mass culture provides a suitable explanation for the lament in the statement presented. According to mass theory, mass culture is influenced by popular culture. Popular culture is not chosen or created by the masses but rather imposed on them by the ruling class due to their control of the economy. Mass culture started in the 1920s and the 1930s and is characterized by urbanization and industrialization (Strinati, 2014, p. 13). The development and domination of these two factors resulted in the demise of folk culture. It created an environment that did not support the existence of folk culture because people did not share common interests concerning work and moral standards. Folk culture was replaced by mass culture, which is flawed in many different ways. It is designed with a focus on profit-making and passive consumption.
Mass culture theory proposes that industrialization and urbanization resulted in the atomization of the society where people are not obligated by morally coherent relationships or meaningful interactions. Their relationships are similar to those of atoms in a chemical or physical compound. The demise of folk culture left no room for communal, intimate, and properly integrated relationships and interactions. The individual exists as an atom whose relationship to others is mainly contractual, sporadic, and distant (Strinati, 2014). The result is a mass society that lacks the proper sense of morality, psychological identity, and social conduct. Psychological identity provides the individual with pride, self-esteem, and a sense of belonging. All these aspects are important in decision-making, consumption, and understanding of the world. Unfortunately, they started to erode with the increase of urbanization.