Hi, need to submit a 2250 words paper on the topic Luxury Brand Management for Mont Blanc. As the company manufactures leather goods which are on high demand in the international markets, it faces challenges in setting up its brand position while competing with its rivals. The company through its innovative technology and improved designs capture a larger market share for its products. The manufacturers of Mont Blanc plans to expand its business to the furniture sector as well and hence the company started designing leather sofas with special mountain tip buttons that would make the furniture look more attractive for the target customers. The company even organizes events to promote its new business and create brand awareness in the international market.
Mont Blanc is an international manufacturer of leather goods such as bags, watches, and purse and has gained a brand name in the international market. It has been founded in the year 1906 and is serving its loyal customers for a longer period of time (Thakor and Lavack, 2003). It focuses mainly on manufacturing writing instruments for its huge customer base and is planning to expand its business in producing a leather sofa that is highly demanded by the customers. The company developed its brand name using new innovative concepts for watchmaking that satisfy the customers. The company uses the most modern technologies to introduce their new inventions in the market (Kapferer and Bastien, 2009). . Since the company has been serving its customers for a longer period of time by carrying out the research, the researcher would understand the company’s progress on a whole.
Mont Blanc has set up its business in the international market by producing leather goods for its customers and the company is planning to expand its business by producing leather sofa with special mountain tip buttons produced by Mont Blanc (Phau and Prendergast, 2000).