Complete 10 pages APA formatted article: Reasons for the Popularity of Micro-Hotels. A micro-hotel is a hotel with a space-conscious floor plan. Such hotels have small rooms with basic amenities. The type of hotels has been on the rise especially in the past few years. Unlike motels that had similar features with unique out of town locations, micro-hotels are like any other and compete for the mainstream hospitality industry. Some micro hotels enjoy prime locations and offer a variety of services. In fact, the growing trend in the industry is that micro hotels boast of prime locations and pride themselves in offering luxury services just like any other five star hotels. The most distinguishing feature of micro-hotels, therefore, is the small room sizes coupled with the availability of the essential amenities within the space (Muther, 2014).
Among the leading global brands of micro-hotels are Yotel, Nepcabs, Sleepbox and minute suites among many others. The above are brands just like any other and therefore engage in intense competition as they strive to grow their market shares. The development of micro-hotels is an avid portrayal of the adaptability of the hospitality industry. The unique type of hotels survives on a substantial market niche that requires a unique set of services from such facilities. The hotel’s main objective is to provide its customers with sleeping space. They do this by maximizing the space. However, in order to retain a competitive advantage over the many similar hotels, various micro-hotels have begun expanding the nature of their services and products. Such companies as Yotel pride themselves in the provision of high-quality services. The small rooms have warm showers and free Wi-Fi among other vital amenities that enhance the comfort and luxury of a hotel.
Micro-hotels are a relatively new concept in the hospitality industry. .