You will prepare and submit a term paper on Service Quality and Its Impact on Customer Loyalty. Your paper should be a minimum of 3250 words in length. The systematic process is Total Quality Management (TQM) which ensures long-term success through customer satisfaction through improved processes, services, products and the organizational cultures of the organization (Rust, & Oliver, 1994). Another systematic process is the Continuous Quality Improvement (CQI) which aims at improving the workplace environment by placing most emphasis on productivity improvement and simplification of work (Hernon, 2010). As a matter of fact, maintaining a business no longer exists as the main priority for most organizations, experiencing growth and development has become essential for any company or organisations that wishes to achieve a sustainable future. Schneider, B., & White, S. S. (2004) and Hernon, & Whitman, (2001) postulates that Service quality is essential in improving customer care, making marketing more effective, improving efficiency in service delivery and most importantly in training and development of staff skills and professional development.