I need help creating a thesis and an outline on YouTube and the Music Industry. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. Discussion and analysis for the way in which YouTube is serving as a powerful tool that is helping to restructure the music industry. as well as the way that consumers interact with, listen to and become fans of new artists. Through such a level of analysis, it is the hope of this author the reader can gain a more insightful level of appreciation for the way in which the music industry is being re-defined by the power of YouTube and the means through which the older structure of music and talent representation is becoming more and more unnecessary.
The existing model of music adoption was rigid and required the involvement of several individuals or groups of individuals before a new artist could be considered as “on the scene”. For instance, under the old model, a new artist must either seek out a talent scout or be recognized by a talent scout. Once this was complete, it was then necessary to schedule a date and time in which the new “talent” could represent their skills in the form a demo or in front of other record executives. who would then determine whether or not it was in the financial best interests of a record label to sign them and expend the money required to promote their music. Naturally, the process that has thus far been defined is laborious and has many inefficient and “blind” components.
For instance, within the structure that has thus far been defined, it is ultimately the judgment of the talent scout that determines whether or not an individual is worthy of the investment that a record label could expand on them as a means of marketing their music. With only a handful of individuals tasked with making strategic decisions based upon what the consumer ultimately wants, it is clear to see how such judgments run the likelihood of incorrectly gauging the end consumer’s response to a given genre of music or a given artist.